EMG is an ethical, creative design initiative, pioneering inventive sustainability in the higher end of the creative cultural market. Raising awareness and funds for a selection of charities and causes, through the production and sale of exclusive and unique designs at pop up boutiques and exhibitions. Projects will run, collaborating with a range of creatives, addressing different areas but with a focus on humanitarian issues, like those caused by the fashion and textile industries and the global challenges around LGBT and gender equality. Designers from different disciplines will be invited to contribute to the projects, to foster discussion, creative practice and communication on larger issues that result from a demanding consumerist culture. Our practice often leaves us with quantities of left over materials, beautifully embroidered silks, chiffons and printed fabric. The cost of production and purchase of these materials is high, not only financially but also in other aspects when it comes to how and where they are produced. The initiative seeks to utilise these remnants and aims to see none of these fine materials go to waste. Reassigning them to beautiful products, to raise funds and awareness for causes such as children in the work force, child abuse, women’s rights, and access to justice and the fatal health and safety issues within production factories.






EMG are thrilled to announce that we have been selected as one of Selfridge's 2016 Bright New Things! As the latest iteration of Selfridges annual Bright Young Things campaign, Bright New Things focuses on young designers and brands who work sustainably within the fashion industry.  Head to Oxford st to see our Everything Must Go window in Selfridges, featuring Salvage catsuits, video and couture. Where possible everything has been made from excess and waste materials, in keeping with the EMG ethos.  We are very excited to be part of a campaign with such an important and relevant message behind it. Over the next weeks we look forward to sharing further instalments of EMG X Bright New Things project.




In the summer of 2014  ‘EMG’ unveiled its debut 'Cycle' of ‘Salvage T’s’. Made up of repurposed fabrics from fifteen of London’s most eccentric designers, with proceeds going to Traid and Childhope. To assist the running of a day care centre for the children of garment factory workers in Bangladesh.

“TRAID is delighted to support the EMG Initiative, which brings together fashion, art and design to tackle the environmental and social problems endemic in the fashion industry. EMG’s work to reinvent and reimagine waste fits perfectly with TRAID’s ethos of reclamation, reuse and repair, and it’s fantastic that EMG has chosen to raise funds to support TRAID funded day centres to care for the children of garment workers in Bangladesh run by our partner ChildHope.” Leigh McAlea, Head of Communications
— http://www.traid.org.uk/
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