OUR MISSION: 

EMG is an ethical and creative initiative, pioneering inventive sustainability in the higher end of the creative cultural market. Raising awareness and funds for a selection of charities and causes, through the production and sale of exclusive and unique designs at pop up boutiques and exhibitions. Projects will run as ‘Cycles’, addressing different areas but with a focus on humanitarian issues caused by the fashion and textile industries. Designers from different disciplines will be invited to contribute to the cycles, to foster discussion, creative practice and communication on larger issues that result from a demanding consumerist culture. Our practice often leaves us with quantities of left over materials, beautifully embroidered silks, chiffons and printed fabric. The cost of production and purchase of these materials is high, not only financially but also in other aspects when it comes to how and where they are produced. The initiative seeks to utilise these remnants and aims to see none of these fine materials go to waste. Reassigning them to beautiful products, to raise funds and awareness for causes such as children in the work force, child abuse, women’s rights, and access to justice and the fatal health and safety issues within production factories.

EVERYTHING MUST GO!

 
 

CYCLE 1 - SALVAGE TEES

This summer ‘EMG’ unveiled ‘Salvage T’s’ made up of repurposed fabrics from fifteen of London’s most eccentric designers with proceeds going to Traid and Childhope. 

 
 
“TRAID is delighted to support the EMG Initiative, which brings together fashion, art and design to tackle the environmental and social problems endemic in the fashion industry. EMG’s work to reinvent and reimagine waste fits perfectly with TRAID’s ethos of reclamation, reuse and repair, and it’s fantastic that EMG has chosen to raise funds to support TRAID funded day centres to care for the children of garment workers in Bangladesh run by our partner ChildHope.” Leigh McAlea, Head of Communications
— http://www.traid.org.uk/
 

CYCLE 2 - BANNER THE BOMBER COMING SOON!

 
 
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