SEWA & EMG COLLABORATE FOR ESTETHICA SS15 AT LONDON FASHION WEEK supported by MONSOON
EMG collaborated with SEWA and Monsoon to create a couture design using the sampling and waste material produced through their practice and Industrial commissions. EMG created the project in view to promoting the highly skilled craft of the female homeworkers of India.
SEWA (Self Employed Women’s Association) is an organization for disadvantaged, self-employed women workers in India who earn a living through their own labour or small businesses. These women are not recognised and remain invisible throughout the unorganised sector with no job security, paid holiday, secure income or government aid. SEWA works to obtain full employment for these women, making sure they’re provided with the security to work including health care, child care and shelter.
Holding the skill and techniques of embroidery and needle work of traditional couture production in such high regard, we question that is the same respect shown to the women who create equally challenging work, on mass, for our leading retailers.
Thankfully organisations like SEWA exist with the support of brands like Monsoon they are able to empower women through industry, to the rights and independence they deserve.Founder Alex Noble comments “It’s a great honour to have been invited by the British Fashion Council to participate at LFW’s Estethica SS15 exhibition. It’s a wonderful opportunity and we're excited to introduce EMG to the industry with this special project as well as promote the talented crafts people in India making the beaded fabrics for our high-street brands.”